This principle is the bedrock of consumer objectives

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Now that we’re starting to get a clearer idea of who our ideal customer is, we need to delve into how they behave in order to see a more complete picture of them. Buyer personas consumer behavior Incorporating consumer behavior into your buyer personas might seem like guesswork, but this stage should be as data-driven as any other part of your marketing strategy. To start identifying behavioral patterns of your ideal customers so you can incorporate them into your buyer personas, you’ll need to dive into your analytics data.



What conversion paths do your ideal customers take? How and where do they interact with your marketing IT Numbers materials in the funnel? You can also use predictive analysis tools to identify potential paths to conversion. You can think of the behavioral patterns of your consumers as the what in your buyer personas. Next, you need to think about objectives – the why of your personas. Side note: As you’ve already seen, we’re going to be talking a lot about data in this post. That said, be sure you know the best practices for protecting your customer’s data! Consumer Objectives We’ve said it countless times before, but it bears repeating: consumers don’t want to buy things.





they want to solve their problems – whatever they buy is merely a means to an end. This is why it’s practically a universal truth that people hate being sold to, because they don’t want to just buy stuff, they want to make their lives better. Buyer personas consumer objectives  Once you’ve determined how your ideal customer buys things, you need to figure out why they buy things. This task can be a little more time-consuming, as you may have to rely on qualitative research such as surveys or questionnaires, but the more time you take to understand your customers’ motivations.