Compensating for their estimates would

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As long as OLED monitors are a premium product and unavailable to most internet users, you should not implement dark mode to save power. Additionally, consider the costs in terms of money and greenhouse gas emissions associated with a dark mode redesign: colors, styles, and images on your website would need to be re-examined and adjusted. 6. Don’t settle for carbon neutrality To make your website carbon neutral, you can host it with a provider that uses green energy, reduce your electricity consumption and offset your carbon footprint .

The latter is often achieved by investing in carbon offset projects , which aim to HK Phone Number reduce CO2 emissions elsewhere and bring further environmental benefits. When you communicate that your company or brand has a carbon-neutral website, it initially sounds like a “nice PR story” that you can use to reach the hearts of certain target group segments. However, we at svaerm see some problems with carbon-neutral websites: Most of the time, your websites' estimates of greenhouse gas emissions are very inaccurate . Tools such as the Website Carbon Calculator, which do not take into account the emissions associated with website development and other activities required to operate the website, systematically underestimate emissions.  not be enough to achieve true carbon neutrality.



A CO2 scrubber from climeworks extracts greenhouse gases from the air Image: CO2 scrubber from climeworks Unless you use CO2 scrubbers , it is likely that your carbon offset projects are simply not good enough to offset emissions at the exact level . Most carbon offset projects only reduce emissions elsewhere rather than filtering existing greenhouse gases from the atmosphere. Why settle for a carbon neutral website when you could have a carbon positive website instead? Instead of spending a lot of effort determining your exact emissions and compensating for them, you should directly try to overcompensate for them. This saves you a lot of math - and creates an even better story